what is a brand kit

What is a Brand Kit? A Guide for RDNs

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If you’re a registered dietitian nutritionist who wants to increase brand recognition by building your own brand kit, you’ve come to the right place. You may be wondering, what is a brand kit anyway? In this guide, you’ll learn about how to create a brand kit to help establish a visual representation of your business, making it more memorable and recognizable to your target audience.

This simple and straightforward guide will provide helpful tools, explain what to include in your brand kit, and share strategies for managing it effectively.

What is a brand kit

What is a brand kit? 

A brand kit is a set of digital elements that represent your brand’s look and feel. It includes your color profile, fonts, logo, graphics, and marketing materials. Brand kits are meant to create a consistent aesthetic across all platforms, including your website, social media posts, email marketing, client handouts, and other marketing materials.

What are the benefits of building a brand kit?

Creating and using a brand kit can improve your brand recognition, attract new clients, build trust with your audience, and help you stand out from other brands.

A brand kit helps you stay consistent in your messaging. It sets guidelines for you and your team to follow, so that there is no confusion on how your digital assets and other marketing materials should look.

Brand Kit Creation Tools

There are many different tools you can use to create a brand kit. Some popular options include:

Canva

Canva is a free online design platform with many templates and tools for creating brand kits. It’s the most affordable and easy-to-use tool available. Canva allows you to customize your design or choose from templates for almost every type of digital asset imaginable, including logos, presentations, social media posts, and short-form videos. It can be a very helpful tool for building and maintaining a brand kit.

Canva Pro is a paid plan with more features and functionality, but the free version has all you need to get started.

Adobe Creative Cloud

Adobe Creative Cloud is a set of design programs, including Photoshop, Illustrator, and InDesign. These programs can be used to create custom brand kits with complete customization of all design elements. However, it’s important to note that Adobe Creative Cloud is not free, and it requires some technical skill to use.

If you are new to Adobe, it may take time to learn how to use the software proficiently. However, if you are willing to put in the time and effort, you can create a completely unique brand kit using Adobe Creative Cloud.

How to Build a Brand Kit

Identify Your Target Audience

The first step in building a brand kit is to identify your target audience. Who are you trying to reach with your brand? Once you know your target audience, you can start to create a brand kit that will be relevant to them. Consider your target audience’s preferences and needs. What kind of messaging and visuals will resonate with them?

Once you have a better understanding of your target audience, you can start to develop your brand identity. This includes defining your brand’s core values, mission, and vision.

Develop a Color Profile that Fits Your Brand Identity

Your brand colors are one of the most important parts of your brand kit. Choose colors that are visually appealing and that reflect the personality of your business.

For example, if you’re targeting a younger audience, you might choose brighter, more vibrant-colors.

What is a brand kit - choosing brand colors (vibrant)

Whereas, if you’re targeting a more mature audience, you might choose more subtle colors.

What is a brand kit - choosing brand colors (more subtle)

Here are some things to consider when choosing brand colors:

  • Color combinations that work well together
  • Colors that are associated with your industry or niche
  • The mood or feeling you want your brand to evoke

Once you’ve chosen your brand colors, use them consistently across all of your marketing materials.

Select Fonts That Complement Each Other

Your brand fonts should be aligned with your overall brand image. Do you want your brand to be perceived as energetic and friendly? Or do you want it to be perceived as more professional and reliable? The fonts you choose can play a role in expressing a particular personality.

Use different fonts for your headings and body text, including a title font, a subtitle font, and a body font.

Things to consider when choosing different fonts:

  • Pick fonts that work well together (e.g. League Spartan & Archivo Narrow)
  • Use a larger font size for your headlines than for your body text
  • Use a font that is easy to read for your body text

Craft a Logo that Represents Your Company

Your logo is a key element of your brand kit. It’s the first thing people will see when they come across your brand, and it can help your audience recognize you on all platforms. Therefore, it’s important to create a logo that is tailored to your business and target audience.

Decide What Graphics You Will Use

You can also add other visuals, such as icons, patterns, and textures, to your brand kit. These visuals can enhance your marketing materials and make your brand more memorable.

Create Marketing Materials

Once you have created and identified your logo, colors, fonts, and any additional graphics, you can use your new brand kit to create marketing materials for your business, such as your website design, social media content, email marketing assets, and client handouts.

Strategies for Managing and Using Your Brand Kit

Now that you are using your brand kit, it’s important to manage it. First, choose a central location to store all of the materials so that they are easily accessible to you and your team. Next, create a plan to maintain the brand kit over time. This will help to ensure that your brand is always up-to-date and relevant. Your brand kit should evolve as your business does.

Here are a few tips for managing and using your brand kit:

Keep things simple

One of the best ways to manage your brand kit is to keep it simple. Avoid using too many different fonts, design elements, and colors. This will help to prevent your brand’s design and overall appearance from looking unorganized and cluttered. Additionally, it will make it easier for you to keep track of your brand kit and ensure that you are using it correctly.

Be consistent

Your brand kit can guide you in creating a consistent brand identity. This means using the same colors, fonts, and design elements across all of your marketing materials, such as your website, social media accounts, email marketing, client handouts, and business cards.

Update your brand kit over time

Review your brand kit regularly and make updates as needed. Your brand kit should be a constantly evolving document that changes as your business does.

You can add or remove elements from your brand kit to reflect changes in your business, such as if you have narrowed your niche and believe that your current brand kit does not accurately represent your new target audience.

Creating a brand kit is essential for any registered dietitian nutritionist who wants to build their brand. This guide has provided you with the tips you need to create a brand kit that will serve as your business’s guide to consistent marketing and communication with your target audience.

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