amazon author central

Amazon Author Central: A Must-Have for Authors

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If you’re an author and you have published your book on Amazon, creating an Amazon Author Central page is a great way to promote yourself and your work. Amazon Author Central is a free service offered by Amazon that allows authors to create a personalized page on Amazon.com that showcases their books, their biography, author events, and more.

In this blog post, we will guide you through the process of creating your Amazon Author Central page.

Step 1: Sign up for an Amazon Author Central account

The first step to creating your Amazon Author Central page is to sign up for an account. If you already have an Amazon account, you can use the same email address and password to log in. If you don’t have an Amazon account, you can create one for free. Once you’ve signed in, you can create your Author Central account.

To create your Author Central account:

  1. In Amazon KDP, go to the Marketing page.
  2. In the Author Central section, choose the marketplace where you’d like to create your Author Page from the drop-down menu.
  3. Click Manage author page.
  4. You’ll be redirected to Author Central. Click Join for free and use your KDP account information to sign up.

Step 2: Add your author profile

After you’ve created your Amazon Author Central account, you need to add your author profile. This includes your author name, biography, author photo, and other information about yourself that you want to share with your readers. Make sure to include a professional author photo and an engaging biography that reflects your writing style.

Step 3: Claim your books

Once you’ve added your author profile, you need to claim your books on Amazon. If you’ve already published your book on Amazon, it should be listed on the site. You can claim your book by searching for it on Amazon and then clicking the “This is my book” button on the book’s detail page.

Step 4: Customize your book page

After you’ve claimed your books, you can customize your book pages to make them more appealing to your readers. You can add book descriptions, editorial reviews, and author notes. You can also add book trailers and author videos to make your book page more engaging.

Step 5: Add events

Amazon Author Central allows you to add author events to your page. This is a great way to promote your book signings, speaking engagements, and other events to your readers.

Step 6: Engage with your readers

One of the best things about this tool is that it allows you to engage with your readers. You can respond to reader comments, answer questions, and even share sneak peeks of your upcoming work. This helps you build a loyal fan base and keep your readers engaged with your work.

5 Benefits for Authors with an Amazon Author Central Page

  1. Increased visibility: By having a dedicated author page on Amazon, you can improve your visibility and make it easier for readers to find your books. Your page can be accessed through your book listings, and it can also appear in Amazon’s search results.
  2. Better control over your brand: It allows you to create a customized author profile where you can share information about yourself, your background, and your work. This can help you build a strong author brand and connect with readers.
  3. Opportunities for promotion: It offers several tools and features that can help you promote your books and engage with your readers. For example, you can add book trailers, author photos, and upcoming events to your page. You can also communicate with your followers and respond to reader reviews.
  4. Access to sales data: Through this tool, you can access real-time sales data for your books. This can help you track your sales performance and make informed decisions about your marketing and promotion strategies.
  5. Streamlined publishing process: If you’re self-publishing through Amazon, having an Author Central page can make the process easier and more efficient. You can manage your book listings, upload new books, and track your sales data all in one place.

What is Author Follow on Amazon?

Author Follow is a feature on Amazon Author Central that allows readers to follow their favorite authors on Amazon. When a reader clicks the “Follow” button on an author’s Amazon Author Central page, they will receive email notifications about the author’s new book releases, events, and other updates.

As an author, having followers on Amazon can help you build a loyal fan base and keep your readers engaged with your work. When you publish a new book or have an event coming up, your followers will be among the first to know about it, which can help generate buzz and boost your sales.

In addition, having a large number of followers on Amazon can also improve your visibility on the site. Amazon’s algorithms take into account the number of followers an author has when ranking search results, so having more followers can help your books appear higher in search results.

Overall, Author Follow is a valuable feature that allows authors to connect with their readers and promote their work to a wider audience.

Creating an Amazon Author Central page is a great way to promote yourself as an author and showcase your work to potential readers. By following these simple steps, you can create a personalized page that reflects your unique writing style and engages your readers. While the blog post originally mentioned adding blog posts to your Author Central page, this feature has been removed by Amazon. However, authors can still add events, book details, author bio, photos, and videos to their Amazon Author Central page to create an engaging page that showcases their work and engages their readers.


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