Importance of Amazon Editorial Reviews

Published on: 03/26/2023
Published By: Liz Jalkiewicz
amazon editorial reviews

If you’re a self-published author or someone looking to promote a book, you may already know the importance of getting positive reviews on Amazon. However, in addition to customer reviews, Amazon also offers editorial reviews, which can be incredibly valuable in helping you build credibility and visibility on the platform. In this article, we’ll explore the importance of Amazon editorial reviews, how they differ from customer reviews, and how to get them.

What are Amazon Editorial Reviews?

Amazon editorial reviews are reviews that are written by Amazon editors or other professional reviewers and are typically displayed near the top of a book’s product page.

Unlike customer reviews, editorial reviews are not written by people who have purchased and read the book. Instead, they are written by professionals who are knowledgeable about the genre or topic of the book and can offer an objective assessment of its quality and value.

The Importance of Amazon Editorial Reviews:

  1. They offer a stamp of approval from an authoritative source.

When potential customers see that a book has been reviewed by a professional and given a positive assessment, they are more likely to take notice and consider purchasing the book. Editorial reviews offer a stamp of approval from an authoritative source, which can help build credibility and trust with readers.

  1. They help your book stand out.

Editorial reviews can help your book stand out among the thousands of other titles available on Amazon. They provide a quick summary of what makes your book unique and valuable, which can entice potential readers to click through to your book’s product page and learn more.

  1. They provide valuable feedback to improve your craft.

If your book receives a negative or critical editorial review, take it as an opportunity to learn and grow as a writer. Pay attention to the specific criticisms and use them to make improvements in your future writing. Editorial reviews can be a valuable source of feedback to help you hone your craft and improve your writing skills.

How to Get Amazon Editorial Reviews:

To get editorial reviews for your book on Amazon, you can follow these steps:

  1. Identify potential reviewers: Look for bloggers, book reviewers, journalists, and other influential people in your genre who might be interested in reviewing your book. You can use social media, book review websites, and professional networks to find potential reviewers.
  2. Professional book review services can help connect you with qualified reviewers who can provide editorial reviews for your book. This can be a good option if you’re not sure where to start or don’t have the time to reach out to individual reviewers.
  3. Contact reviewers: Reach out to potential reviewers and ask if they would be interested in reviewing your book. Be sure to include a brief summary of your book and why you think it would be a good fit for their audience. Provide a link to your book on Amazon so they can easily find and review it.
  4. Follow Amazon’s guidelines: Amazon has strict guidelines for editorial reviews. Be sure to follow their guidelines when soliciting reviews. You can find these guidelines on Amazon’s website.
  5. Offer a complimentary copy: Consider offering a complimentary copy of your book to reviewers. This can increase the likelihood of them reviewing your book. [However, you cannot require a review in exchange for them receiving a free book.]
  6. Wait for reviews: Once you have sent your book to potential reviewers, be patient and wait for them to write a review. Remember to thank them for their time and effort, regardless of the review’s outcome.
  7. Display your reviews: Once you have received editorial reviews, you can display them on your book’s Amazon page. To do this, go to your book’s page and scroll down to the “Editorial Reviews” section. Click on “Submit a Review” and follow the prompts to add your editorial review.

Remember, editorial reviews are just one type of review. You can also encourage readers to leave reviews on your book’s Amazon page, which can help increase your book’s visibility and sales.

Do I Need Amazon Editorial Reviews for My Book?

No, you do not necessarily need editorial reviews for your book on Amazon, but they can be helpful in promoting your book and building credibility with potential readers. Editorial reviews are written by professional book reviewers or industry experts and are typically more detailed and informative than regular customer reviews. They can provide valuable feedback on your book’s strengths and weaknesses, which can help you improve your writing and marketing efforts.

However, editorial reviews can be difficult to obtain, especially if you are a new author or do not have established connections in the publishing industry. Additionally, editorial reviews are just one of many factors that readers consider when deciding whether to purchase a book. Other important factors include the book’s cover design, title, synopsis, and customer reviews.

While editorial reviews can be helpful, they are not a requirement for publishing on Amazon. You can still promote and sell your book through other channels, such as social media, book promotion websites, and word-of-mouth. The most important thing is to focus on creating a quality book and connecting with your target audience.

To wrap this up, Amazon editorial reviews can be an invaluable tool for self-published authors and those looking to promote a book. They offer a stamp of approval from an authoritative source, can help your book stand out, and offer valuable feedback to help you improve your writing.

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Hi, I'm Liz!

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